Debuting a product at a trade show can be daunting, but also massively rewarding. In a bid to inspire other business owners and inform hoteliers (as well as the greater trade show industry) about the utility of our products, we put together a case study about our AAHOA experience.
With life slowly returning to normal, it’s time to start expanding your marketing plan. Digital efforts were a lifesaver during the COVID-19 pandemic (and will continue to be key moving forward), but trade shows still have a lot to offer.